Showcasing CSIAP Excellence: Project Achievements Through Digital Media

Mr. Mallawaarachchi handing over the book to Hon. Minister

Showcasing CSIAP Excellence”—a curated collection of articles published across the Climate Smart Irrigated Agriculture Project (CSIAP)’s digital platforms, including the CSIAP Web, Blog, Facebook, X (formerly Twitter), and LinkedIn—was formally handed over to Hon. Lal Kantha, Minister of Agriculture, Livestock, Land and Irrigation, at a special event held yesterday (31st) at the Ministry Auditorium. This publication was edited by Mr. Samantha Mallawaarachchi, IEC & ICT Specialist, CSIAP, and highlights the CSIAP’s communication efforts in documenting and sharing the project’s progress, achievements, and impact.   

The collection features articles covering key project activities under Component 1: Agriculture Production and Marketing and Component 2: Water for Agriculture. In addition, it includes compelling success stories that reflect the project’s commitment to social inclusion and demonstrate the tangible impact the CSIAP has made on improving farmers’ livelihoods across project areas. Together, these articles present a comprehensive narrative of the CSIAP’s contribution to climate-smart agriculture, sustainable water management, and inclusive rural development. 

Articles published on the CSIAP's web and across CSIAP's social media platforms, including the CSIAP blog, reached a global audience of over 146,000 readers. The highest engagement came from Sri Lanka (30.6k), followed by the Netherlands (22.5k), Singapore (19.4k), the United States (15.8k), and Hong Kong (11k). Significant readership was also recorded in Brazil (7.88k), Russia (7.09k), Vietnam (3.6k), Mexico (3.15k), China (2.66k), Germany (2.64k), and France (1.89k). Additional audiences were reached in the United Kingdom, India, Sweden, Canada, Argentina, Austria, and Australia, with a further 11.3k readers from other countries—highlighting the CSIAP’s strong and diverse international reach. 

Mr. Mallawaarchchi was the foundational architect of the CSIAP's entire digital presence, a role he has meticulously executed since the project's inception in 2019. This involved far more than merely creating accounts; it required profound strategic foresight to first define the project's online identity, from establishing a consistent brand voice and visual aesthetic to identifying key target audiences and plotting a long-term content strategy aligned with the CSIAP's core mission. Please click on Showcasing CSIAP Excellence to read.

Photograph by Samal Perera, MALLI